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Important message to Authors:
All notifications regarding final decisions for acceptance of papers to EMAC 2008 have been delivered. If you did not receive your notification, please contact Nina Payen.  

Conference programme available in conference programme section

 NEW DEADLINE- Latest online registration: 19th May 2008 

Marketing Landscapes: A Pause for Thought

Marketing has come under increasing scrutiny by scholars, practitioners, governments, and pressure groups in the past decade. Leading scholars in the field have held special forums to debate what is perceived as a decline in the status of marketing as a discipline, and its position in the corporate hierarchy from a central role in strategy making to a lower order functional role. Influential non-governmental organisations and governments are bringing marketing to task over its perceived and real lack of concern for ethical and socially responsible behaviour. Marketing academics have been accused of disengaging with the corporate world and their research as becoming increasingly irrelevant to the practice of marketing.

The theme of the EMAC 2008 Conference is to examine the marketing landscape, to continue the debate, and assess if we have over specialised the discipline into ‘silos’ and narrowed our perspectives resulting in a failure to look at the bigger picture. Marketing has broadened in the last three decades of the 20th century adding to the complexity and diversity of the field. The questions to be raised at the 2008 conference are: Have we gone too far? Do we need a single universal paradigm or multiple paradigms? How can we reconnect with the corporate world? How does marketing respond to its critics?

We look forward to welcoming you to Brighton for EMAC 2008 and to some stimulating presentations, discussions and networking in the proclaimed ‘fun capital’ of the United Kingdom.